How it works:
Touch the essence.
Run your fingertips across the solid perfume — feel its velvet texture warm beneath your skin. In that instant, the scent begins to awaken, like a secret meant only for you.
Let it melt with you.
Apply it gently on your neck, wrists, or behind the ears. The fragrance blends with your natural warmth, creating a signature aura that’s uniquely yours.
Redefine luxury.
When it’s finished, don’t throw it away — simply replace the refill. Sustainable, timeless, and effortlessly elegant. Because true luxury never ends.
Carry your eternity.
Compact and iconic, ELYRA slips into your bag and into your life. Take it everywhere — from morning rituals to midnight moments — and leave a trace that lingers.
The Essence of ELYRA
ELYRA was born from the desire to create a perfume that lasts, not only on your skin but in your memory.
A solid perfume crafted from natural ingredients, free from alcohol and plastic, designed for women who embrace simplicity without giving up on luxury.
From the soft touch of its texture to the subtle notes that unfold with every gesture, ELYRA is more than a scent — it’s a ritual of beauty, a statement of consciousness.
Discover the art of sustainable elegance.
Discover ELYRA
Timeless. Feminine. Sublime.
ELYRA captures the essence of eternity in a solid form — a fragrance that transcends trends and lingers gracefully on your skin.
Each piece is handcrafted with precision and care, blending delicate floral notes with warm, sensual undertones.
The result is a signature scent that feels both ethereal and powerful — a whisper of elegance that stays with you, wherever you go.
A New Way to Wear Fragrance
Unlike traditional perfumes, ELYRA’s solid perfume melts softly into your skin, revealing its character through warmth and touch.
No alcohol, no spills — just pure, concentrated scent. Perfect for your purse, your travels, or your daily ritual of sophistication.
Refined Design
Encased in our signature curved compact — minimalist, sculptural, and endlessly reusable — ELYRA is more than a perfume.
It’s a statement of elegance, designed for women who move with grace and purpose.
Sustainability Meets Luxury
Made with natural ingredients, cruelty-free and refillable, ELYRA represents a new generation of fragrance: conscious, refined, and eternal.
ELYRA – The Essence of Eternity.
A fragrance that whispers, not shouts.
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A Signature Always With You
Light, compact, and always ready.
ELYRA is a solid perfume designed to fit your life — and your pocket.
Alcohol-free, travel-friendly, and effortlessly stylish, it's there whenever you need a quick refresh.
Your go-to perfume for on the go.
OUR SCENTS
Delicate notes of heliotrope, lily of the valley, jasmine, and orchid rise softly — floral, airy, and elegant without ever becoming sweet.
These blossoms rest on a warm foundation of musk, amber, and sandalwood, grounding the scent with depth, warmth, and a gentle skin-like comfort.
This alcohol-free, unisex solid perfume blends softness with strength — refined, calm, and effortlessly present.
Designed for those who speak through subtlety and leave a lasting impression.
PURE’s solid perfume comes in a sleek, durable metal case — designed for those who value both style and practicality. It protects your alcohol-free fragrance from heat, spills, and damage, keeping it safe and elegant no matter where the day takes you.
Crafted with 100% natural, vegan ingredients and proudly Made in Italy. The scents are intense, refined, and designed to be unforgettablean expression of elegance to help you find your path.
At PURE, we believe fragrance should be timeless, not disposable. Our refillable solid perfume system eliminates unnecessary packaging and offers a more thoughtful, sustainable way to enjoy scent. Designed to be reused and refilled, it’s a smarter approach to beauty — elegant, minimal, and made to last.
PRESENT EVERYWHERE
Powerful
100% Natural, Made in Italy, designed to carry your essence everywhere
Crafted with care in Italy, where tradition meets precision. Every piece reflects our commitment to quality, design, and authenticity.
Small in size, big in impact. Pure is a compact and travel-friendly perfume. Always ready to follow you wherever life takes you.
Pure is crafted with a powerful scent that lasts up to 6 hours on the skin. Steady, sophisticated, and made to accompany you through the day.
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Share details about your shipping policies, item returns, or customer service.
Share details about your shipping policies, item returns, or customer service.
Truly Sustainable.
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